Make Press Releases Work For You - Proven Strategies
There is a debate raging in the online world over whether or not press releases are useful. Well here is the truth: they are still extremely viable. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. There is more to creating a successful press release than just writing a couple of hundred words, linking to your sales page and then distributing the "release" to a couple of free online distribution tools. If you want to create press releases that can make you more successful, continue reading. We have provided tactics and strategies to help you use press releases the right way.
Quotes are powerful in press releases and yours will be expected because it's for your business marketing. Of course you can quote anyone who is relevant to your business. There is no reason why you would not quote yourself since this is your business. The press release is put out there by the business, so no one will have any clue about who wrote it. Quotes offer a human face to the thing or service that you want to promote. Since this is all about news, then the quote has to be newsworthy and important. When it comes to format and content, the rules have not changed in a long time. A properly written release will typically be a page or even less. You have plenty to work with in that space and it is really fairly short. News editors will look at your press release, and if it is not in proper format it will be deleted. What you will find is that you have more than enough space, and it you may not be able to fill that.
If you want there are tons of blog here PR templates you can use, but that's really not necessary. Making solid and respectable impressions on others with your release is your goal. But if you want the template they are simple to find on Google. The best ones are those published by the good press release distribution sites like PR Web and accomplished press release writers. And anyone who tells you that the format or template can be customized does not know what they are talking about.
You can increase your level of success in so many ways using press releases today.
You need to ignore anyone that says that it is not worth your time. Right? Anyone that is seeking success, without wanting to put in the time, are the ones that will, more than likely, be the ones complaining about press releases. After reading this article, you should realize that the tips and strategies within it, will help you build a foundation to success now and in the future. To find more strategies beyond what we have discussed here, you will certainly find them by doing your own research.